Q: "Ginch Gonch" is a Canadian underwear company, and they say their name comes from the canadian slang word(s) for underwear "ginch / gonch" now, i'm Canadian, but i've never heard the term before... how common is the slang?
A: Gitch and Gotch are words that i am familiar with -- both refer to underwear. I can't say anyone in my generation (born in 70s) would use the term, but we do know what it means. My parents (born in the late 40s) use the term quite often. I can't remember them using any other term for undies.